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Migration guide · 5 minutes

Migrate from Google Analytics to snorklee

One snippet to replace, and you get analytics that work without a cookie banner, without behavioural tracking, and hosted in France. Here are the 5 concrete steps.

  1. 1

    Create a snorklee account

    Self-service signup in 3 steps (e-mail, password, site domain). 30-day free trial, no credit card, 1-click cancellation.

    Create my account →
  2. 2

    Grab your snippet

    After signup, you land directly on the Integration tab of your dashboard. The snippet is ready to copy, pre-filled with your site ID.

    <script defer src="https://snorklee.com/w.js" data-site="VOTRE_ID"></script>
  3. 3

    Replace the Google Analytics snippet on your site

    Find the Google Analytics

  4. 4

    Verify the install

    The Integration tab → 'Verify install' card runs an HTTP probe against your site and confirms the tracker responds. Your first event appears in real time in the 'Live activity' card.

  5. 5

    Disable Google Analytics

    Once the dual-collection is verified and numbers aligned, remove the gtag.js (or Google Tag Manager) tag from your site. You can also delete the GA property from the Google Analytics console if you no longer need it — or keep it read-only for historical reference.

Practical notes

A few useful points.

  • Your Google Analytics custom events get reconfigured in the snorklee Behaviour tab: custom events (sanitised name ≤ 40 chars) + up to 10 categorical JSONB props per event.
  • No historical data migration: the data models aren't equivalent (Google Analytics tracks sessions and identified users, snorklee returns minimized aggregate statistics). New numbers start from 0 on install day — you can keep your GA history read-only on your side.
  • If your site showed a cookie banner solely because of Google Analytics, you can likely remove it once the switch is done — snorklee sets no cookie or persistent identifier. Still check the other scripts on your site (ads, embedded videos, chat) before removing the banner.
  • Official WordPress plugin available — 1-click install from the admin, snippet auto-managed.

Ready to try?

30 days free, no credit card. You can run Google Analytics and snorklee in parallel during the trial.

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