AI traffic — the whole path
The AI traffic tab separates the three stages: pages read by AI robots, pages fetched live while an AI answers, and the human visitors coming out of AI chats — never mixed in with your regular visitors.
Manifesto
Search is shifting to AI. We measure what that brings you.
AIs read your pages, fetch them to answer real questions and send you visitors. Snorklee measures that whole path — your pages read, fetched live, then the visitors you receive — on your real traffic. One simple conviction: honest measurement watches what actually happens, it doesn't guess it.
Hosted in France (EU)
Tracker ≈ 2 KB gzip
0 cookies · 0 banners
Retention 90 d / 25 mo
ISO 27001 (host)
The observation: people no longer search for you, they ask an AI.
People no longer “google”, they ask ChatGPT, Claude, Perplexity, Gemini or Mistral — and trust the answer. Meanwhile, on your site, AI robots crawl your pages, fetch them to build those answers, and send you visitors. And nothing, anywhere, shows you.
Yesterday's tools watch yesterday's world. GA4 files 60–70% of traffic from AI assistants under “Direct”. AI crawlers often account for many times the human traffic they send back — and nobody sees them. SEO counts rankings. Nobody measures what the AIs actually do on your site.
Our idea: the path AIs take — read, fetched, visited.
On your site, AIs show up at three moments: your pages read by AI robots, your pages fetched live while an AI answers someone, and the real visitors sent by AI chats. Snorklee measures all three on your own traffic — real events, timestamped, never guessed.
To measure that path you have to be the site's own measurement tool — not a robot firing thousands of fake questions at the AIs to guess a “visibility”. AI visibility tools guess from the outside. Classic measurement tools can't tell the AIs apart. Snorklee watches from the only reliable place: your own traffic. Measured without getting in the way, never guessed.
Two tools, one brand-new category.
Snorklee does two things, and they matter equally. The first watches what the AIs do on your site. The second watches your human visitors. Together they answer a question no other tool can even ask: what do the AIs actually bring you? You finally see what the AIs do with your content — and who they send back to you as visitors.
AI traffic — see what the AIs do on your site
Snorklee identifies every AI robot pass (GPTBot, ClaudeBot, PerplexityBot…), every page fetched live while an AI answers, and every visitor sent by an AI chat. You finally know what the AIs do with your content — instead of guessing.
Cookieless analytics — see who really visits
The same tool measures your real visits: where people come from, which pages they read, what makes them stay. No cookie, no banner, no tracking anyone — and humans arriving from an AI chat are counted separately.
What we refuse
These refusals aren't promises: they're already in the architecture, and verifiable.
Zero personal data
No cookie, no browser fingerprint, no identifier that follows you from one site to the next. The marker that tells two visits apart is recomputed every day and never kept; the IP address is never stored. And as soon as a table crosses two pieces of information, we hide numbers that are too small so it can never point to a person — site owner included.
Zero consent banners
Not a box ticked in small print: a design outside the scope of consent. No consent-bound tracker, anonymised statistics. The banner isn't dodged — it's simply moot.
Zero American dependency
A 100 % EU stack: Clever Cloud (Paris, ISO 27001), DB-IP (France), Brevo (France), AI operated in France, zero external CDN. Sovereignty isn't a marketing claim: it's a design constraint we impose on ourselves.
We observe what GPTBot, ClaudeBot or PerplexityBot do on your site — your audience data never touches ChatGPT, Gemini or any American AI.
Zero lingering data
90 days for the detailed data, 25 months for the totals, nothing archived elsewhere. CSV/JSON export and erasure (GDPR art. 17) in one click. Your data doesn't outlive its usefulness.
Context
A brief history of web analytics — and why it had to be redone.
Thirty years of audience measurement in nine milestones. Pioneers, ad-tech monopoly, GDPR earthquake, waves of fines, AI breakthrough — and the gap that was left to fill.
-
1993
The first hit counter
Webhits, then Analog (1995), invent reading Apache log files. Web analytics is born server-side: one number, one page, zero JavaScript. Privacy is implicit — there's simply no one to track.
-
2005
Google buys Urchin and invents free analytics
Google Analytics launches. Free, powerful, tagged everywhere. The implicit deal: you measure your site, your data flies to Californian servers. For a billion websites, it became the default for fifteen years.
-
2016–2018
GDPR rewrites the rules
Adopted in 2016, enforceable on 25 May 2018, the GDPR requires transparency, minimisation, data-subject rights and strict safeguards for transfers outside the EU. Cookie banners flood the web.
-
2018–2019
A new wave of privacy-first analytics
GDPR opens a market: Fathom Analytics (2018, Canada / UK), Simple Analytics (October 2018, Netherlands) and Plausible Analytics (April 2019, Estonia, open source) all answer the same question: can you measure an audience without cookies, without cross-site IDs, without reselling data? The first generation of concrete answers.
-
2020
Schrems II ruling: the earthquake
On 16 July 2020, the Court of Justice of the European Union hands down ruling C-311/18 (Schrems II) and strikes down the Privacy Shield. The operational takeaway is simple: international data transfers must be documented, contractually governed, and checked case by case. Its successor, the Data Privacy Framework (July 2023), remains closely watched.
-
2022
Google Analytics declared illegal in Europe
Austria fires the opening shot in January 2022 (DSB). France's CNIL follows on 10 February. Then Italy (Garante), Denmark, Norway, Finland, the Netherlands. The shared verdict: GA exposes European visitors to US surveillance. Public sites must migrate urgently.
-
2023
A record year for GDPR fines
Meta is hit with €1.2 billion in May for illegal EU → US transfers (Ireland's DPC). TikTok gets €345 million for handling minors' data. Criteo is fined €40 million for ad targeting without consent (France's CNIL). Cumulative GDPR fines to date: over €4 billion.
-
2024 → 2025
ChatGPT, Claude, Gemini: a new audience
AI assistants become a traffic source in their own right: they cite pages, send crawl bots, and refer visitors from their chat windows. Classic analytics tools count them as humans — or ignore them as noise. Marketers fly blind.
-
2026
snorklee — analytics for the AI era
snorklee takes the empty seat: measuring a site's full AI funnel — pages crawled by AI robots, fetched live to answer, visitors sent by AI chats — with EU-hosted sovereign analytics. No cookies, no personal data, humans and AI counted separately.
How we work.
Snorklee is an independent product, built in France. It lives on its subscriptions — not on your data, not on advertising, not on resale.
The price is published: one plan, Snorklee One, €8 excl. VAT per month — everything included, up to 10 sites. 14-day free trial, cancellable online at any time. No “talk to sales”, no hidden pricing, no dark patterns.
And nothing here is a roadmap promise: everything above is already in the product, verifiable from the dashboard.
Proof
Already in the product, not on a roadmap.
Four views in the dashboard: Analytics, Integration, My sites, Compliance.
Integration
In the Integration view: drop in the Snorklee code, check it works, per-platform guides, WordPress plugin, and capturing AI robots on the server, CDN or platform side. A clean install in a few minutes.
Compliance
In the Compliance view: Status & documents, electronic DPA signature, retention periods, export & erasure, data protection contact. A verifiable working base, not legal advice.
Frequently asked
Precise answers, no detours.
Do I need a cookie banner with snorklee?
No, not for snorklee alone. Measurement uses no cookie and no persistent identifier: no cookie, no fingerprint, daily-rotating ID, IP never stored; the statistics returned are anonymised. European data-protection authorities consider this type of audience measurement exempt from consent collection, provided no other consent-bound tracker is loaded on the page.
Do my data ever leave the EU?
Production analytics data is hosted in the European Union. Some optional or adjacent services have their own perimeter: Mollie for payments, Scaleway for public audit scans, Google Search Console and Bing only if you enable them. Providers and exceptions are documented in the DPA and privacy policy.
How do you identify a visitor without a cookie?
Through a technical marker computed on our servers from a secret code renewed every month and today's date. That marker changes on its own every night, can't be linked from one site to another, and is never placed in the browser. The IP address is never kept.
Do you help with GDPR-compliant use?
Yes. snorklee is designed to support compliant use: no analytics cookie, no browser fingerprint, no identifier that follows people from one site to another, IP address never stored, 90-day retention for the detailed data and 25 months for the totals. Right to object, export, erasure, self-assessment, register and DPA are included. You remain responsible for your legal basis, your visitor notice and your other tools.
Can I use it in the US, Canada or Australia too?
Yes, subject to checking your context. The technical foundation is European (GDPR), without analytics cookies or cross-site ID. Supporting documents and contractual clauses exist for California (CCPA / CPRA), Canada (PIPEDA + Law 25), Australia (Privacy Act). Per-jurisdiction detail: /privacy-compliance.
Who are your sub-processors?
Main providers include Clever Cloud (hosting), DB-IP / Eris Networks (geolocation), Mollie (payments), Brevo (transactional email), an AI operated in France (aggregate summaries) and Scaleway for some public audit scans. The full list and DPA are documented in the Privacy tab of your dashboard.
How do you handle AI traffic (ChatGPT, Claude, Gemini, Perplexity)?
Two signals stay separate. Visitors sent by ChatGPT, Perplexity, Gemini, Copilot or Mistral appear as human visits from AI chats. AI indexing robots are captured separately through server, CDN or platform modules. The report shows detected agents, cited pages and the breakdown.
How big is the JavaScript tracker?
About 2 KB once compressed. By default, the Snorklee code loads from snorklee.com. If you turn it on, it can also be served from your own domain, without adding any external service. We keep it deliberately this light.
How do I export or delete my data?
CSV and JSON export from the UI or via the public API, free. Deletion on request (GDPR art. 17) in one click from your site settings. Retention: 90 d raw events, 25 mo aggregates — beyond that, automatic purge.
The AIs are already talking about you. Or they aren't.
Seven days to find out — free trial, cancellable online, sovereign analytics included.