GEO vs SEO: are ChatGPT, Claude and Perplexity citing your site? (and how to measure it)
Your Google traffic is slipping and your visitors ask the AIs instead — but do ChatGPT, Claude and Perplexity read you? Google Analytics is blind. SEO vs GEO, the AI crawlers to know, and how to actually measure your presence.
Guide & ComparisonCookieless analytics: the honest guide to choosing in 2026
"Cookieless" doesn't mean "no banner" or "no tracking". The honest comparison of the real solutions — Matomo, Plausible, Fathom, Umami, GA4, Snorklee — and the one question to ask before choosing.
Search & AIGoogle AI Overviews lands in France: your traffic will drop, and your analytics won't know why
On 22 July 2026, Google launched AI Overviews in France. Zero-click, traffic drop, GA4's blind spot: the real numbers (Pew, Ahrefs), and how to measure your presence in AI answers.
GEO & AIYou have a GEO dashboard, you still don't know what to do Monday morning
An AI visibility score doesn't tell you what to change. Why most GEO dashboards answer the wrong question — and three concrete things you can do Monday morning, without paying anyone.
SEO & AnalyticsWhich pages should you improve? Your Google queries already know
Some pages show up on Google, but nobody clicks. The SEO "gold mine": lots of impressions, almost no clicks. How to spot it in Search Console, then in a single question asked to a cookieless analytics — with a real case to back it up.
SEO & AIFAQPage schema: the markup that helps AI cite you
AI assistants love short, structured answers. FAQPage markup in JSON-LD presents your questions and answers in a format machines read without ambiguity — and it's one of the simplest to add.
SEO & AIAm I cited by ChatGPT? 5 ways to check
SEO is measured in Search Console. But your presence in the answers of ChatGPT, Perplexity or Gemini? No official dashboard. Five concrete ways to check it, including a free tool.
SEO & AIGPTBot, ClaudeBot, PerplexityBot: should you block them?
Blocking AI bots is tempting, but they don't all do the same thing: some train models, others fetch your page to cite it. The user-agent table and the right robots.txt strategy.
Compliance & GDPRHow to audit your website's GDPR compliance
A banner proves nothing. Compliance is observed in the browser: what fires before the click, and what remains after a refusal. The method, by hand with DevTools then in 90 seconds.
SEO & AIllms.txt explained: what it really does (and should you create one?)
What is llms.txt? A file you write yourself to point LLMs at your content. The honest truth: it's not a standard, and major answer engines don't use it. What actually gets you cited — and whether you should create one.
Sovereignty & Data“Hosted in Europe” doesn't mean sovereign
The “data hosted in Europe” badge answers the wrong question. Under the CLOUD Act, a US provider stays bound by US law even with servers in Paris. What matters is who controls the company.
SEO & ComplianceThe hidden SEO cost of your cookie banner
Two in three sites show one. It slows the page, scares off visitors before the first line, and riddles your stats with holes — and most of the time it isn't even required. The real SEO cost of a banner, with the numbers.
SEO & AIGEO doesn't exist (and the people selling it know it)
GEO is sold the way SEO used to be. Three common-sense questions take it apart — plus an electrician cited by ChatGPT in a month, with zero “optimization”.
Agencies & reportingStop building client reports by hand
The Friday reporting ritual costs most agencies half a day a week. How to deliver every client a clear weekly analysis, in your own name and GDPR-compliant, generated by AI from the last 7 days.
E-commerce complianceWooCommerce: your cookies are overcooked
Your banner isn't enough: the genuinely honest cookies, the 7 sins, and the EU / Germany / California / Quebec memo — with a checklist you can verify in your own browser.
Technical deep-diveYour Shopify store probably sets cookies before consent
Turn on the consent banner, open the Network tab, count the requests that fire before your first click. Plus a reproducible 5-minute DIY audit.
Measurement & AIYour analytics is already dead, it just doesn't know it yet
Bots are already 51% of web traffic, and AI agents are coming next. GA4 sees neither the AI crawlers nor the traffic they send you — which is why the whole industry is busy solving the wrong problem.