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AI presence · GEO (Generative Engine Optimization)

Track your AI presence with real numbers.

Real, not simulated: other GEO tools guess by querying AIs with made-up prompts. Snorklee measures your real AI traffic — crawlers, visits from ChatGPT/Perplexity/Claude, pages actually cited.

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tab · visibilite-ia Demo data
CITATION RATE30 J
ChatGPT62 %
Perplexity48 %
Mistral41 %
Gemini33 %
Claude27 %

The front page uses the same units as the dashboard: AI presence score, AI crawls, AI chat visits, detected agents, cited pages and AI distribution. Crawlers and chat visits stay separate, aggregated and without analytics cookies.

GEO stands for Generative Engine Optimization: optimizing your visibility in generative engines and AI assistants.

Real vs synthetic

Measured, not guessed.

Most GEO tools estimate your visibility by querying AIs with prompts. Snorklee reads your site's real AI traffic.

Typical GEO tools ℹ

  • Source: simulated prompts sent to AIs
  • Metric: estimated “share of voice”
  • Data: synthetic, outside your site

Snorklee

  • Source: real AI traffic on your site
  • Metric: observed crawlers, visits and cited pages
  • Data: first-party, cookieless, hosted in Europe

Snorklee doesn't claim to know the exact prompt that cited you (that data isn't in the referrer) — it shows the AI traffic actually received.

Seen in your dashboard

AIs already read your site. Now you can see it.

Three dashboard cards, exactly as they appear: who crawls you, how many visits arrive from ChatGPT or Perplexity, and which pages get cited.

AI activity detected crawlers + visits Every assistant identified server-side: the bots indexing your site (ChatGPT, Claude, Perplexity, Gemini) on one side, visitors arriving from an AI chat on the other.
AI presence score + timeline Presence score, AI crawls, AI chat visits and cited pages — tracked over time.
Cited pages & breakdown URLs + providers The pages AIs cite, and the breakdown by provider (OpenAI, Anthropic, Perplexity, Google).
Server-side recognised sources

The detection base behind AI presence.

Each AI crawler is detected server-side, then aggregated into the dashboard tiles: detected AI agents, AI activity over time and AI distribution. Human visits from AI chats are read separately from the referrer.

The agent list is maintained and updated regularly.

OpenAI

3 user-agents
  • GPTBot — associated with model training
  • ChatGPT-User — on-demand browsing
  • OAI-SearchBot — SearchGPT engine

Anthropic

3 user-agents
  • ClaudeBot — Claude indexing crawler
  • anthropic-ai — legacy Anthropic agent
  • Claude-Web — on-demand browsing

Google

1 user-agent
  • Google-Extended — associated with Gemini / Vertex AI

Perplexity

2 user-agents
  • PerplexityBot — indexing crawler
  • Perplexity-User — on-demand browsing

Mistral

1 family
  • MistralAI / Mistralbot — Mistral crawler (Le Chat)

Meta

2 user-agents
  • FacebookBot — associated with Llama / Meta AI
  • Meta-ExternalAgent — Meta AI external agent

ByteDance

1 user-agent
  • Bytespider — ByteDance AI crawler (Doubao)

xAI

2 user-agents
  • Grokbot — indexing crawler
  • Grok-User — on-demand browsing

Other LLMs & archives

9 user-agents
  • Applebot-Extended — Apple Intelligence
  • cohere-ai — associated with Cohere
  • CCBot — Common Crawl archive (base dataset for many LLMs)
  • YouBot — You.com engine
  • DuckAssistBot — DuckDuckGo Assist
  • Amazonbot — Amazon training (Alexa+)
  • PetalBot — Huawei AI engine
  • DeepSeekBot — DeepSeek crawler (China)
  • Diffbot — structured extraction (used by multiple LLMs)
Why it matters

AI traffic is no longer marginal.

In 2025-2026, ChatGPT, Perplexity, Gemini and their peers are becoming important access points to information. Users ask questions and often get answers built from web pages — sometimes with an outbound link, sometimes without a direct visit.

Without monitoring AI traffic, it is harder to see which pages these systems care about. Some informational queries may move through AI assistants: some crawl your pages, some send referral traffic, and others do not always send visitors back.

snorklee gives you a readable view: how many hits come from each recognised AI source, which pages are consulted, and how that channel evolves. It is an editorial signal alongside search, social and direct.

Honest note: we measure AI visibility (who crawls, how often). We don't promise placement in ChatGPT or Perplexity answers — that depends on the LLM's own algorithm and nobody controls it.

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Exactly the dashboard tiles

The front page describes what the dashboard shows.

Labels and units are aligned with the AI presence section: AI presence score, AI crawls, AI chat visits, detected agents, cited pages, distribution and full report.

AI presence score

/ 100

The same indicator as the dashboard: a composite score computed only from actually observed signals, with AI crawls and AI chat visits.

AI agents detected

crawlers + chats

The same tile separates AI crawlers exploring your site from human visits arriving from an AI chat such as ChatGPT or Perplexity.

AI activity over time

timeline

The full report shows an interactive timeline to compare AI crawls and AI chat visits over the selected period.

Pages cited by AIs

URLs

Pages receiving traffic from AI assistants are listed with the observed sources.

AI distribution

purpose + provider

Signals are split by purpose — training, search, assistant — and by observed provider.

Full report

dashboard popup

The full report brings together KPIs, timeline, detected agents, cited pages and distribution, without a separate dedicated page.

All these indicators are available as soon as your 7-day free trial starts.

How it works

Server-side detection, in two parts.

  1. Human visits from AI chats: the snippet is enough. When a visitor clicks a link in ChatGPT, Claude or Perplexity, their browser loads your page with an identifiable referrer. The server classifies the visit as channel='ai' with the assistant name — zero friction here, nothing else to install.
  2. AI bot crawls: server-side capture required. GPTBot, ClaudeBot or PerplexityBot read your HTML without running any JavaScript: no tracker can see them. To count them, enable the server beacon Snorklee provides (Express middleware, Cloudflare worker, Vercel/Netlify edge, PHP, WordPress plugin) — step-by-step guide in the dashboard Integration tab.
  3. Aggregation in the AI presence section. No analytics cookies for either measurement. The dashboard shows the promised counters: AI presence score, AI crawls, AI chat visits, detected agents, cited pages and distribution by purpose/provider.
  4. Privacy documentation available. The stack is documented: Clever Cloud for the app, PostgreSQL and Cellar/S3; Scaleway Paris for the audit generator and domains; Brevo for email; DB-IP / Eris Networks for IP geolocation.
FAQ

Frequently asked questions.

Does Snorklee guarantee placement in ChatGPT answers?
No. It measures visibility (who crawls, how often), not placement.
How are AI bots counted?
Server-side via a beacon; visits from chats via the referrer.
Which assistants are detected?
GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and others, on a maintained list.
What is GEO (Generative Engine Optimization)?
GEO means optimizing your presence in answers from generative AIs like ChatGPT, Claude, Perplexity or Gemini. Snorklee measures your real AI traffic — crawlers and visits from chats — so you steer that presence with numbers instead of guesswork.
Do I need a cookie or a consent banner?
No. AI traffic is measured server-side for crawlers and via the referrer for visits from a chat, with no cookie and no banner. First-party data, cookieless, hosted in Europe.
How is this different from a typical GEO tool?
Typical GEO tools estimate your visibility by sending made-up prompts to AIs. Snorklee reads the AI traffic your site actually receives: crawlers, visits from chats and cited pages. It's measured, not guessed.
How much does it cost?
From €39 to €119/month ex. VAT depending on the plan, all included — analytics, AI traffic, compliance and Snorklee AI. 7-day free trial, cancel online anytime.

Start measuring your AI traffic today.

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