The Matomo alternative that sees the AI side of your acquisition.
Matomo can do everything in analytics — provided you install, configure and maintain it. But even perfectly tuned, it won't show you what the AIs do on your site. Snorklee: a managed service with zero maintenance, sovereign analytics, and the full AI funnel — AI crawlers, live fetches, visits from chats — passively measured, never guessed. 7-day free trial.
Two philosophies: configure everything, or nothing to configure.
Factual comparison — verified in July 2026, per Matomo's published pricing.
| Criterion | Snorklee | Matomo |
|---|---|---|
| Cookies and consent banner | no terminal access by design — nothing to consent to | cookies by default · cookieless mode via dedicated configuration |
| Getting started | 1-line snippet, data within minutes | server or cloud install + privacy settings you own |
| AI summaries + natural-language questions | ✓ Snorklee Assistant, included | — |
| AI traffic (crawlers + visits from chats) | ✓ AI crawlers, live fetches, visits from chats | — |
| Live fetches during AI answers (ChatGPT-User, Perplexity-User…) | ✓ detected the moment an AI fetches your pages to answer | — |
| Pages crawled by AIs vs pages visited | ✓ cross-referenced page by page — crawled-but-never-visited included | — |
| Search Console and Bing built in | ✓ queries, clicks and positions next to your traffic | — |
| Weekly AI-written client reports (co-branded) | ✓ included, sent to your clients | scheduled email reports, no AI writing |
| Personal data stored | none — daily pseudonym, IP never kept, occurrence floor on every crossing | visitor profiles and truncated IP depending on configuration |
| Unique visitor counting | ✓ no list — statistical counter, no identifier kept | visitor ID + individual visits log |
| Maintenance | none — managed service | self-hosted: updates, security and database on you · cloud: managed |
| Hosting and company | France (Paris) · French company | on your servers, or EU cloud · New Zealand company (InnoCraft) |
| Price (checked July 2026) | From €19/month ex. VAT (Snorklee One), analytics + AI funnel included — 7-day trial | cloud from €29/month (50k hits) · self-hosted: free license, infrastructure on you — analytics only |
In 2026, the choice is no longer “which analytics”.
It is: seeing — or not seeing — the AI share of your acquisition. Analytics alone — even the most complete — distinguishes neither the AI robots reading your pages, nor the pages an AI fetches to answer, nor the visitors coming from AI chats. Snorklee brings the two halves together: managed sovereign analytics with zero maintenance, and your site's full AI funnel, measured in one place.
The honest math: Matomo Cloud (from €29/month) — or self-hosted, with infrastructure and maintenance on you — measures your human visits, and nothing of AI traffic. Snorklee One: from €19/month ex. VAT, analytics and the full AI funnel in one dashboard.
Competitor prices checked in July 2026 on their public pages — pricing may change.
What Snorklee adds — and no analytics alone does.
Crawled by AIs
Every AI robot pass (GPTBot, ClaudeBot, PerplexityBot…) is identified and counted, page by page. You see who reads your content and how often — frequently far more than your human visitors.
Fetched live
Pages an AI fetches while handling a user's request are detected the moment it happens — the closest signal to the answer actually given. Cross-referenced with your visits: you see the pages crawled but never visited.
Visited — humans from AI chats
Visitors clicking through from ChatGPT, Perplexity or Gemini are counted separately, cookie-free — where GA4 files 60–70% of them under “Direct”. And the AI writes a co-branded weekly report for your clients — all sovereign, hosted in France.
Migrating from Matomo to Snorklee
You stop running an analytics server: no more updates or database to maintain. The switch takes a few minutes and breaks nothing.
- Create an account and add your site — the trial is free for 7 days.
- Replace the Matomo snippet with Snorklee’s: one line in the page head (or the WordPress plugin).
- Check data arriving in real time, keep both tools for a few days, then remove the old script.
Your history: Snorklee does not import your Matomo data — it starts a fresh measurement at install. Your history stays available in Matomo as long as you keep an account there; export it from Matomo to archive it.
And when Matomo remains the right choice.
We prefer an honest comparison: if you need heatmaps, session recordings, a plugin ecosystem, and a team to operate it all, Matomo is one of the most complete tools on the market. Snorklee aims at something else: the essentials of measurement, accurate and readable, plus your site's AI funnel measured passively — with nothing to install or maintain.