The Google Analytics alternative with no banner — and that sees your AI traffic.
GA4 is free — but it costs you a banner, unmeasured refusals, and data shipped to Google in the United States. And it files 60–70% of AI-driven traffic under “Direct”. Snorklee counts 100% of visits without cookies, in France, and measures your site's full AI funnel — AI crawlers, live fetches, visits from chats — passively, never guessed. 7-day free trial.
What “free” really costs. And what changes.
Factual comparison with Google Analytics 4 — verified in July 2026.
| Criterion | Snorklee | Google Analytics 4 |
|---|---|---|
| Cookies and consent banner | no terminal access — nothing to consent to, no banner | _ga cookies — consent required in the EU, banner mandatory |
| Visits measured | ✓ 100% — there is nothing to refuse | consent refusals are not measured, figures completed by modelling |
| Where the data lives | France (Paris) — never transferred outside the EU | Google LLC, United States (transfer under the Data Privacy Framework) |
| Unique visitor counting | ✓ no list — statistical counter, no identifier kept | persistent per-device identifier (_ga cookie), multi-day tracking |
| AI summaries + natural-language questions | ✓ Snorklee Assistant, included — charts drawn from your real data | basic questions (Analytics Intelligence) |
| AI traffic (crawlers + visits from chats) | ✓ AI crawlers, live fetches, visits from chats | referrers only |
| Live fetches during AI answers (ChatGPT-User, Perplexity-User…) | ✓ detected the moment an AI fetches your pages to answer | — |
| Pages crawled by AIs vs pages visited | ✓ cross-referenced page by page — crawled-but-never-visited included | — |
| Search Console and Bing built in | ✓ queries, clicks and positions next to your traffic | Search Console link (SEO), no AI traffic |
| Weekly AI-written client reports (co-branded) | ✓ included, sent to your clients | via Looker Studio, a separate tool |
| Figures displayed | exact — occurrence floor shown on crossings | privacy thresholds and sampling in explorations |
| Learning curve | one readable page, no training | powerful but complex: events, explorations, training often needed |
| Documented compliance + DPA | ✓ 5 frameworks, DPA signable online | Google's standard processing terms — banner and CMP are on you |
| Price (checked July 2026) | From €19/month ex. VAT (Snorklee One), analytics + AI funnel included — 7-day trial | free (GA4) — analytics only, banner and CMP on you |
In 2026, the choice is no longer “which analytics”.
It is: seeing — or not seeing — the AI share of your acquisition. Analytics alone — even free — distinguishes neither the AI robots reading your pages, nor the pages an AI fetches to answer, nor the visitors coming from AI chats. Snorklee brings the two halves together: sovereign banner-free analytics and your site's full AI funnel, measured in one place.
The honest math: GA4 (€0) plus a CMP — and still a banner, unmeasured refusals, no view of AI traffic. Snorklee One: from €19/month ex. VAT, no banner, analytics and the full AI funnel in one dashboard.
Competitor prices checked in July 2026 on their public pages — pricing may change.
What Snorklee adds — and no analytics alone does.
Crawled by AIs
Every AI robot pass (GPTBot, ClaudeBot, PerplexityBot…) is identified and counted, page by page. You see who reads your content and how often — frequently far more than your human visitors.
Fetched live
Pages an AI fetches while handling a user's request are detected the moment it happens — the closest signal to the answer actually given. Cross-referenced with your visits: you see the pages crawled but never visited.
Visited — humans from AI chats
Visitors clicking through from ChatGPT, Perplexity or Gemini are counted separately, cookie-free — where GA4 files 60–70% of them under “Direct”. And the AI writes a co-branded weekly report for your clients — all sovereign, hosted in France.
Migrating from Google Analytics to Snorklee
You leave a measurement that depends on consent and ships to Google: Snorklee counts 100% of visits, in France. The switch takes a few minutes.
- Create an account and add your site — the trial is free for 7 days.
- Replace the Google Analytics snippet with Snorklee’s: one line in the page head (or the WordPress plugin).
- Check data arriving in real time, keep both tools for a few days, then remove the old script.
Your history: Snorklee does not import your Google Analytics data — it starts a fresh measurement at install. Your history stays available in Google Analytics as long as you keep an account there; export it from Google Analytics to archive it.
And when Google Analytics remains the right choice.
We prefer an honest comparison: if your business relies on Google Ads (attribution, conversion imports), BigQuery export or mobile-app measurement, GA4 keeps a real advantage — it is the tool of Google's advertising ecosystem. Snorklee is the opposite choice: measuring your site simply, with no banner and no data sent to an ad network — with a French counterpart.