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Beneath the surface

Technical, verifiable deep-dives on privacy, analytics and the web. No FUD, no fluff — written for people who open the DevTools.

E-commerce compliance

WooCommerce: your cookies are overcooked

Your banner isn't enough: the genuinely honest cookies, the 7 sins, and the EU / Germany / California / Quebec memo — with a checklist you can verify in your own browser.

June 17, 2026~11 min read
by Fred Gaveau
Technical deep-dive

Your Shopify store probably sets cookies before consent

Turn on the consent banner, open the Network tab, count the requests that fire before your first click. Plus a reproducible 5-minute DIY audit.

June 16, 2026~9 min read
by Fred Gaveau
Measurement & AI

Your analytics is already dead, it just doesn't know it yet

Bots are already 51% of web traffic, and AI agents are coming next. GA4 sees neither the AI crawlers nor the traffic they send you — which is why the whole industry is busy solving the wrong problem.

June 8, 2026~9 min read
by Fred Gaveau