Terms of use and sale
Last updated: 17 July 2026.
1. Purpose
These general terms (the "Terms") govern use of the Snorklee service (the "Service") published by Snorklee (Moovswell EI) (the "Publisher"), 61 rue de Lyon, 75012 Paris, France.
By creating an account, the Customer ("you") accepts these Terms.
2. Description of the Service
The Service is a hosted SaaS solution for web audience measurement in the AI era. It lets the Customer analyse traffic to their site without analytics cookies, without a persistent visitor identifier and with statistics presented in aggregated form, and measure the AI-related traffic observed on their own site: pages explored by identified AI robots, live consultations performed by AI assistants and visits by people coming from those assistants. These measurements are performed on the Customer's site; no visitor data is sent to third-party AI engines.
The Service is offered through a single monthly subscription, “Snorklee One”, including a monthly allocation of Snorklee generations (article 3.3), with a 7-day free trial. Features relying on artificial intelligence (summaries, plain-language questions, action plans, AI-generated reports) consume Snorklee credits (article 3.2); one-off packs supplement the included allocation (article 3.4). Viewing already-collected data never consumes credits (article 3.1).
The Service is designed to help the Customer implement lean audience measurement within a documented framework. The Customer remains responsible for analysing their own context, their visitor notice, their legal bases, their other tools and their configuration.
For the audience measurement carried out on the Customer's site, the Publisher acts as a processor within the meaning of article 28 GDPR. The Customer remains the controller. They remain responsible for their visitor notice, their legal basis, their other tools, the events they choose to send and their configuration. A data processing agreement (DPA) is available from the Compliance tab and can be signed online.
The Customer must not deliberately send directly identifying data to the Service in custom events, in particular name, email address, phone number, customer identifier or any sensitive data.
3. Free analytics, Snorklee credits and billing
3.1 Free analytics and reasonable limits
Installing the tracker, measuring audience and viewing already-collected data are available free of charge, without a page-view quota and without a payment card, within the technical, functional and volume limits specified on the site and on the Pricing page. Viewing already-collected statistics never consumes credits.
The Publisher may set reasonable limits, in particular on the number of sites, the data retention period, the volume of events, the collection frequency, the features available per plan, and abusive or excessive use. These limits may change; where a change significantly reduces the free service available, the Customer is informed appropriately and in advance.
3.2 Snorklee credits
Snorklee credits are an internal usage unit giving access to certain operations, in particular those relying on artificial intelligence models or providers (traffic summaries, answers to plain-language questions, action plans, AI reports). A single Snorklee credit balance covers all these operations.
Snorklee credits:
- have no monetary value outside the Service;
- are neither electronic money, nor an asset, nor a means of payment;
- are not transferable between accounts, unless otherwise displayed by the Publisher;
- may not be resold;
- may not be exchanged for money.
Unless a different cost is shown before confirmation, each generation consumes one (1) Snorklee credit, whatever the nature of the operation. The applicable cost is shown or made available before the operation is confirmed where technically possible. An operation actually executed may consume credits even if its result is not the one the Customer expected. In the event of a technical failure attributable to the Service, the corresponding credits are re-credited (article 3.8).
3.3 Subscription
The Service offers a single monthly subscription, “Snorklee One”, including a monthly allocation of Snorklee credits covering 30 Snorklee generations, whose price and contents are described on the Pricing page. The subscription includes the audience measurement described in article 3.1.
- Free trial: each account benefits from a 7-day free trial, once. Subscribing requires a payment method; nothing is charged when the trial starts and the first charge occurs at the end of the trial. The trial can be cancelled online at any time, free of charge.
- Renewal: the subscription renews automatically by monthly periods on the renewal date, by automatic payment.
- Cancellation: the Customer may cancel online at any time from their billing area. Cancellation takes effect at the end of the current period, which remains due.
- Effect of cancellation: at the end of the subscription, access to paid features ends when the already-paid period expires; free audience measurement is not interrupted.
- Unused included credits: the monthly allocation is credited at each charge and remains usable for 35 days. Included credits not consumed by the end of that period expire; the lots expiring soonest are consumed first.
- Pack credits: credits bought separately in packs (article 3.4) remain available after the end of the subscription, unless a contrary rule is clearly displayed at the time of purchase.
If the offer changes, the new price applies from the next billing date.
3.4 One-off packs
Packs of Snorklee credits may be bought independently of any subscription, at the prices and volumes displayed on the Pricing page at the time of purchase. Packs use exactly the same Snorklee credits as subscriptions.
- Billing: single payment, credited to the Customer's account upon payment confirmation.
- Order of consumption: credits included in the current month's subscription are consumed first; pack credits are consumed next, prioritising the lot expiring soonest.
- Validity: pack credits are valid for 12 months from purchase. This duration is shown at the time of purchase; any change applies only to later purchases.
- No refund after consumption: credits already consumed are not refunded, subject to article 3.8 and the mandatory rights of consumers.
- Technical errors: in the event of a double charge or a technical error attributable to the Service, credits are re-credited or the payment refunded (article 3.8).
3.5 Insufficient balance
An operation may be blocked when the Snorklee credit balance is insufficient. The Customer may then buy a pack, change subscription, or wait for the next renewal of their monthly allocation. No automatic purchase of additional credits is made. Free audience measurement is not affected by an insufficient balance.
3.6 Prices, currency and VAT
Prices are shown excluding tax. Subscriptions and packs are billed in euros in the euro area and in US dollars elsewhere. Applicable VAT is added according to the Customer's country: local VAT within the European Union, reverse charge for businesses with a valid intra-EU VAT number (checked via VIES), no EU VAT outside the EU.
3.7 Payment and billing
Payments — recurring subscription charge, one-off packs — are made through the means offered by the provider Mollie B.V.. The Publisher has no access to the Customer's card numbers. A PDF invoice is issued for each payment and available from the billing portal.
3.8 Refunds and incidents
Consumed credits are, in principle, non-refundable where an operation has actually been executed. However, credits are re-credited, or the payment refunded as the case may be, in the event of:
- a double charge;
- a technical error attributable to the Publisher;
- an operation that was not executed;
- an incident acknowledged by support.
These provisions do not affect the mandatory rights granted to the Customer as a consumer, in particular the legal guarantee of conformity and the right of withdrawal (article 4.3).
3.9 Change of costs
The Publisher may change the number of credits included in the offers, the price of subscriptions, the price of packs, and the credit cost of certain operations, in particular to reflect changes in the costs of artificial intelligence model providers.
For any substantial change affecting a current subscription, the Customer is informed in advance and reasonably and may cancel free of charge if they refuse it. Changes are not applied retroactively to periods already paid, except where legally required or where more favourable to the Customer.
4. Account, cancellation and deletion
4.1 No fixed-term commitment
The Service has no commitment beyond the current subscription period. The Customer may cancel their subscription online at any time (effective at the end of the paid period), stop using the Service, archive or delete their sites and delete their account at any time. Deleting the account causes any remaining Snorklee credits to expire, which are not refunded, unless a mandatory legal provision requires otherwise.
4.2 Deletion of data
On deletion of a site or account, data may be kept for 30 days for possible recovery, then deleted according to the applicable procedures. The Customer is invited to export their data before the end of this period. They may request immediate deletion via the Erase site function in the Compliance tab.
4.3 Right of withdrawal
When acting as a consumer, the Customer has a 14-day period from subscribing or from buying a pack to exercise their right of withdrawal, under the conditions provided by the French Consumer Code. Requests may be sent to contact@snorklee.com.
The Customer may request performance of the Service before the end of the withdrawal period; this request for early performance is subject to an express and separate consent collected at the time of purchase. In the event of withdrawal after such a request, the refund is reduced by the value of the service already provided (pro rata for the subscription, at the value of credits already consumed for packs). Full performance of the service before the end of the period, where the Customer has expressly consented and acknowledged the loss of their right of withdrawal, ends that right under the conditions provided by law. For a subscription cancelled during the free trial, since no amount was charged, no refund is due.
5. Reasonable use
The Service has no monthly page-view quota. In the event of manifestly abusive use, harm to the stability of the Service or traffic not corresponding to real audience measurement, the Publisher may temporarily limit collection or suspend the Service after reasonable notice, except in a technical emergency.
6. Availability and support
The Publisher uses reasonable efforts to keep the Service available. No contractual quantified uptime commitment is provided.
Support is provided by email at contact@snorklee.com, aiming for a first response within 24 business hours (Monday to Friday, 9am-6pm Paris). This is a first-response target, not a resolution commitment.
7. Acceptable use
The Customer undertakes to use the Service in accordance with its documentation, applicable laws and the rights of third parties. In particular, they must not use the Service to unlawfully track individuals, collect sensitive data, send directly identifying data in custom events, circumvent visitor opt-out choices, harm the security of the Service or attempt to disrupt its operation.
8. Third-party services
Some features may depend on third-party services, in particular payment, transactional email, hosting, Search Console, Bing Webmaster Tools or artificial intelligence model providers. Use of these features may be subject to the terms of those services. The applicable providers and processors are described in the privacy policy and the DPA.
9. Evolution of the Service
The Publisher may evolve the Service, add, modify or remove certain features, provided it does not substantially degrade the essential features of the Service without reasonable prior notice.
10. Ownership, licences and customer data
10.1 Customer data
Data collected on behalf of the Customer remains under the Customer's control. The Publisher uses it only to provide, secure, maintain and technically improve the Service, within the limits set by the privacy policy and the DPA.
10.2 Service
The Customer is granted a non-exclusive, non-transferable right to use the Service for the duration of their account. The Customer may not copy, resell, rent, make available to an unauthorised third party, reverse-engineer or attempt to access the non-public source code of the Service.
11. Liability
The Publisher cannot be held liable for damage resulting in particular from:
- failures of the Customer's internet connection or that of their providers;
- non-compliant use of the Service by the Customer;
- misconfiguration by the Customer;
- sending of unexpected personal or sensitive data;
- the presence of other trackers or third-party tools on the Customer's site;
- decisions made on the basis of the statistics or recommendations;
- unavailability of necessary third-party services;
- indirect loss of revenue or data.
The Publisher's total liability, all causes combined, is capped at the amounts actually paid by the Customer during the 12 months preceding the triggering event, except for liability that cannot be limited by law, in particular gross or wilful misconduct, personal injury or a mandatory legal guarantee.
12. Personal data and privacy
The processing of personal data is governed by the privacy policy and the DPA.
In the event of a conflict between these Terms and the DPA regarding processing of personal data carried out on behalf of the Customer, the DPA prevails for that processing.
13. Changes
The Publisher may change these Terms by notifying Customers 30 days before they take effect where the change reduces their rights or substantially modifies the Service. The Customer may cancel free of charge if they refuse the new terms.
Purely administrative, corrective or Customer-favourable changes may take effect sooner where they do not reduce the Customer's rights.
14. Governing law and jurisdiction
These Terms are governed by French law. Subject to applicable mandatory rules, any dispute falls under the competent French courts. For business Customers, exclusive jurisdiction is granted to the competent courts of Paris.
For any prior complaint: contact@snorklee.com.