Dashboard tour
The dashboard fits in one bar and 6 tabs. No side menu, no second bar, no sub-tabs: each tab stacks its cards top to bottom, and the detail opens when you click.
The 6 tabs
In bar order. You land on Analytics by default — you start by looking at the numbers, you check, then you act.
- Analytics — your visit statistics: visitors, pages, where they come from, countries, devices, conversions (detail below).
- AI traffic — who comes to your site. The robots (AI robots that crawl, search-engine robots, assistants reading a page live) are counted to the exact number, each with how sure we are of its identity; human visits, by contrast, stay under a threshold that protects small numbers. The types we can't observe are named, with the reason — never a zero that would suggest there are none. Then the AI's path, step by step: the pages they read, the ones they went to live to answer, the ones that sent you visitors. Then the standout moments, the assistants sending you visitors, the "who reads what" view and the tool that generates your robots.txt. This tab used to be called "AI agents"; the
#aitrafficaddress still points here automatically. - Actions — your list of decisions: what the numbers say needs deciding, with the evidence, where it comes from, how sure it is, the action to take and how we'll know if it worked. See Understanding a decision.
- Integration — the Snorklee code, verification, troubleshooting, platform guides, the server module that catches robots, the WordPress plugin, blocker bypass, Search Console & Bing, API keys and the sensitive zone.
- My sites — the selector order, pausing collection, renaming, the client note, archiving and erasure, plus the client report emailed every week.
- Compliance — your international privacy file, a status banner worked out for you, the electronic DPA signature, retention periods, export and erasure, and the data protection contact.
Analytics — your visit statistics
| Section | What you find there |
|---|---|
| Key indicators | Unique visitors, pageviews, average duration, engagement rate, and AI visits. Just below, the honest warnings (too little traffic, privacy threshold reached) where they apply. |
| Overview | The traffic curve and your most-viewed pages. |
| Acquisition | Your channels, the sites that send you people, and your Search Console / Bing keywords, read-only. |
| Audience | Countries (regions on click), browsers, devices, then systems and languages. |
| Behaviour | Visits broken down hour by hour, downloaded files, clicks to other sites. |
| Events | download, outbound and your custom events. |
| Advanced modules | Collapsed by default: conversions, revenue and conversion funnel. Site owner only. |
Regions, and the detail of a source or a page, open when you click a row, not in separate sub-tabs.
At the top of the dashboard
- The site selector, whose order is set in My sites.
- The period picker — the "Filter" button. See Filters. The AI traffic tab has its own period (24h / 7d / 28d / 90d), limited by how long we keep the detailed data.
- The comparison — the "Compare" button. See Period comparison.
- The "Download all data (CSV ZIP)" button. See Export and erasure.
Each card stands on its own
Each card is self-contained: it loads its own data, manages its own display, and applies the same privacy rule to everyone, the site owner included. A simple list (one single piece of information) is exact for all. But as soon as you cross two pieces of information (a country and a browser, say), we hide the very small numbers: cells below the threshold are grouped or hidden, never shown as "1".
One deliberate exception: robots are counted to the exact number, with no masking. That masking exists to protect a person, and there is nobody behind a GPTBot. In return, the rule is strict: anything that counts humans stays protected, and we never mix robots and humans in one total — otherwise you could work the human count back out by simple subtraction.
If one card breaks, the others keep showing.