Dashboard tour
The dashboard fits into one navigation bar and 5 tabs. There is no sidebar, no second bar and no sub-tabs: each tab stacks its cards top to bottom, and detail opens on click.
The 5 tabs
In navigation-bar order. AI traffic is the default landing tab — it is where the product earns its keep.
- AI traffic — what AIs actually do on your site, measured passively: the Explored → Consulted live → Visited funnel, the AI share of your human traffic, notable AI moments, the assistants sending you visitors, crawlers by family, the pages visited from an AI answer and the pages AIs read. "Probable" arrivals stay in a separate tier, never merged with what is measured.
- Analytics — all your audience stats on a single page, as stacked cards (detail below).
- Integration — where you start the setup. Tracking snippet, install verification, troubleshooting, platform guides (WordPress / Shopify / Webflow / Wix / Squarespace / Framer / Next.js / plain HTML), WordPress plugin, adblocker bypass, Search Console & Bing connection, API keys, danger zone.
- My sites — management of all your sites: selector order (drag-and-drop), pausing collection, renaming, client note, archive / erase, and the automatic weekly client report by email (ideal for agencies).
- Privacy — international privacy file, a computed status banner at the top of the tab (documented file / points to document / configuration to review, with the list of items to address — for example a DPA not yet signed), electronic DPA signing, retention durations, export and erasure, data protection contact.
Analytics — the sections, in order
| Section | What you find there |
|---|---|
| Snorklee Assistant | The "Generate an insight" block, at the top. It reads the active period of the Analytics controls and fires only when you click "Generate" — nothing starts automatically when you open the tab, and it never regenerates when you change the period. The text is rendered live (notable figures highlighted) alongside charts drawn from your real data. Each generation costs 1 credit — 30 are included every month: see Snorklee Assistant and credits. |
| Key metrics | Unique visitors, pageviews, average duration, engagement rate, plus an AI presence score out of 100. Below them, the honest notices (low volume, bot traffic, privacy floor reached) when they apply. |
| Ask a question | A compact card, right next to the data: you write a question about your audience, Snorklee Assistant answers from your aggregated figures. Again, nothing is sent without you submitting (1 credit per question). |
| Overview | Traffic timeline + top pages. |
| Acquisition | Channels (direct / search / social / email / AI), referrer sites, and read-only Search Console / Bing keywords (external source, connected from the Integration tab). |
| Audience | Countries (regions on click), browsers, devices, then operating systems and languages. |
| Behavior | Hourly heatmap (day × hour), downloaded files, outbound clicks. |
| Events | The "Triggered events" card: download, outbound and your custom events. The setup how-to opens in a popup from this card. |
| Advanced modules | Section collapsed by default, at the very bottom: conversions and revenue, conversion funnel, SaaS subscription (MRR and mix). Expand it if you track monetisation. Owner only, hidden on share links. |
Regions, and the detail of a source or page, open on click of a row (a temporary filtered view), not in separate sub-tabs.
The revenue, conversion funnel and subscription MRR cards live in the collapsed "Advanced modules" section at the bottom of the tab — the AI measurement stays ahead of them. Their data is also exported in the CSV ZIP (see Export and erasure).
The AI crawlers, AI chats cards and the pages they touch live in the AI traffic tab, alongside the rest of the AI measurement.
At the top of the dashboard
- Site selector (if you manage several sites under the same account). Its order is set in My sites.
- Period selector — "Filter" pill: Today, 24h, Yesterday, 7 days, 30 days, 90 days, 12 months, Custom. Most detailed cards use at most the last 90 days. See Filters.
- Compare selector — "Compare" pill: none, Previous period, Previous year (YoY). See Period comparison.
- "Download all data (CSV ZIP)" button. Streams a ZIP containing one CSV file per dashboard view, over the selected period. See Export and erasure.
Independent cards
Every dashboard card is self-contained: it loads its own data, handles its own state (loading, error, empty), and applies the same privacy rule for everyone, the site owner included — there is no privileged view. Totals and single-dimension lists (pages, countries, regions, sources) are exact for everyone. As soon as there is a crossing (two or more dimensions, or an active filter/segment), an occurrence floor is applied to the final result: cells below this floor are grouped or suppressed, never shown as "1" nor broken out individually. No identifier links two events together: this floor applies to event volumes, not to a count of distinct visitors. If one card fails, the others keep rendering.
In Analytics, exporting goes through the single "Download all data" ZIP rather than a button on each card.