The Actions tab

The Actions tab is your to-do list, computed automatically from your real measurements: Google rankings, citations by AI engines, crawler visits, tone of the answers. Nothing is invented — every recommendation quotes the number that justifies it, and crosses itself out once the problem disappears from the measurements.

The tab is restricted to the site owner, and the first wave of recommendations is free and unlimited: no credit, nothing to launch.

#Where recommendations come from

Snorklee resyncs the list every time you open the tab, applying transparent rules to data already measured:

• SEO → AI gap — a query ranks you in Google's top 10 but no tested AI cites you on the matching question. This is the most profitable detection: the content already earned its place, it only lacks the format AIs pick up.
• Co-cited domain — a third-party site keeps appearing in AI answers instead of you. Getting a mention there (listing, guest article, comparison) can put you among the sources.
• AI crawler without citation — a crawler (GPTBot, ClaudeBot…) reads your site but its engine never cites you: your content is seen, not picked up.
• Weak engine — one engine cites you far less than the best one: look at who it cites instead and adapt.
• Negative tone — an AI cites you but with reservations (“expensive”, “limited”…): read and fix first.
• Never-tested questions and Search Console not connected — two settings that unlock measurement itself.

#Tracking progress

Every action has a durable status: to do, in progress, done or dismissed. Click Start when you begin, Mark done when finished. The strip at the top counts what's left to handle.

#The measurement loop

This is the most useful part: Snorklee keeps re-checking. When a condition disappears from the measurements (the query finally gets cited, the tone turns neutral again…), the action shows “✔ Resolved” by itself — no need to declare it. On actions linked to a tracked question, the “Re-test the question” button runs the check again immediately (limited to one test per question every 10 minutes) so you can see the effect of your work.

#Going deeper with Snorklee AI (optional)

Below the list, the “Go deeper with Snorklee AI” button asks the AI to re-read all your measurements and add 3 to 5 tailor-made actions. This add-on costs 1 AI credit, automatically refunded if nothing comes out — and nothing runs without your click. Generated actions join the durable list, with the same statuses.

#Exporting

The list's export button downloads your actions as CSV (statuses, impact and resolution dates included) — handy for a client report or team follow-up. The same data is available through the API and the MCP server.